Listening on news, Reddit, Hacker News, feeds and Instagram
Watch the web for your brand, products and rivals. Topics are searched every 2 hours on Google News, Reddit, Hacker News and the feeds you add. Each mention gets a sentiment, and negative ones are told to the person you choose.
PLANSScale only
News, Reddit, Hacker News and RSS listening are built and tried on our test systems. Instagram hashtags and page mentions need Meta to grant SmartMy's Meta app Instagram Public Content Access; until then they do not run.
The problem it solves
- A bad review on a forum spreads for a week before anyone at the company sees it.
- A news story mentions you and the team hears about it from a customer.
- Nobody tracks what is said about your rivals.
How it works
- A manager opens Marketing > Social > Listening Topics > New, for example "Our brand".
- Watch For: words or phrases, comma separated, with quotes for exact phrases. Leave Out: words that rule a mention out.
- Choose the sources: Google News with its News Region (IN to start with), Reddit, Hacker News and RSS feeds of blogs, forums or review sites.
- Pick who hears about negative mentions. Topics are read every 2 hours; Listen Now reads at once.
- Work the mentions in Marketing > Social > Mentions: Done or Not Relevant.
Everything it does
Topics
- Watch For (at least one word must appear), Leave Out (any of these skips the mention)
- Google News (on), Reddit (on), Hacker News (off), RSS Feeds one a line
- RSS feeds must be public internet addresses; others are refused
- News Region: a two-letter country code, IN to start with
- Tell About Negative Mentions: one person
Mentions
- When, topic, source, title, text, author, link
- The same link is kept once per topic
- Sentiment by AI: positive, neutral or negative, up to 50 new mentions a run
- States: New, Done, Not Relevant
Instagram and Facebook
- Instagram hashtags through the Instagram business account of a connected page; Meta allows 30 different hashtags an account in 7 days
- Posts and comments that mention your connected pages and accounts
- Both need Meta's Instagram Public Content Access for SmartMy's Meta app, still to be granted
Who uses it
Marketing ManagerSets up topics and who is told.
Marketing UserWorks the mentions and answers where it helps.
Where you use it
- Web: Marketing > Social > Listening Topics and Mentions
- In-app: the negative mention alert
- Not in the phone app: this is done on the web. The SmartMy Marketing app covers chats, contacts, posts, leads and campaigns
What you control
Settings
- Google News and Reddit: on; Hacker News: off
- News Region: IN
- Read every 2 hours
Notifications
- Negative Mention: to the topic's person, in-app, at once. The event also has app push, not switched on yet: the SmartMy Marketing app is in testing
Questions
Does it watch X or LinkedIn?
No. Sources are Google News, Reddit, Hacker News, RSS feeds you add, and, once Meta grants the access, Instagram hashtags and mentions of your pages.Can I listen for rivals?
Yes. Make a topic with their names; it works the same way.Who is told about bad mentions?
The person in Tell About Negative Mentions on the topic, in-app, as soon as the mention is sorted negative.Is listening in Growth?
No. Listening is in Scale.Related features
SOCIAL AND ADSComments: sentiment, hide rules, replies and likesComments on your Facebook and Instagram posts arrive in one list as they are written, sorted positive, neutral or negative by AI. Reply, like, hide or turn a commenter into a contact, and let hide rules remove spam and abuse at once.SOCIAL AND ADSSocial analytics and the best times to postEvery night SmartMy reads each connected page's and Instagram account's followers, reach and engagement from Meta. It also reads the results of your posts from the last 30 days. A day-by-hour table shows when your posts do best.SOCIAL AND ADSSocial posts and a calendar for Facebook and InstagramPlan Facebook and Instagram posts on a calendar, schedule them, add a first comment, and have posts approved before they go out. Each account's result and link is kept on the post.ACROSS SMARTMY MARKETINGNotificationsSmartMy Marketing tells the right person when something needs them: a post to approve, a WhatsApp number whose quality fell, a blocklisted mailbox. Customers get payment links and receipts in the chat.
See your inbox and campaigns on it.
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