Pop-ups and newsletter sign-ups

Collect email addresses with a newsletter box on any page or in the footer. Show a pop-up after some seconds, on leaving, after scrolling, or from a button. You choose how often the same visitor sees it, and every sign-up lands in Form Entries.
PLANSEvery plan

The problem it solves

  • Visitors read one page and leave, and you never hear from them again.
  • A pop-up that opens on every page and every visit drives people away.
  • Sign-ups are kept in a separate mailing tool that nobody in the office checks.
  • A festive offer needs a banner on the site for two weeks, and taking it down is forgotten.

How it works

  1. In the editor press + Add section > Contact and choose Newsletter or Pop-up. For the footer, pick the newsletter footer layout.
  2. For a newsletter box, set the title, text, email hint, button, small print and thank-you message, and whether to ask for a name.
  3. For a pop-up, choose when it shows and how often, then its title, text, picture and button, and whether it asks for an email.
  4. Give the sign-ups a name, such as Festive offer, so you can find them in Form Entries.
  5. Publish. Sign-ups arrive in Websites > Form Entries, and the people who follow the site are told.

Everything it does

Newsletter box

  • Layouts: colour band, in a box, with a picture, quiet line; also the newsletter footer on every page
  • Fields: small line above, title, text, ask for a name too, hint in the email box and button text. Also small print (for example No spam), message after signing up, picture
  • The email address is checked before it is taken

Pop-up

  • Layouts: box in the middle, with a picture, small box in the corner, bar along the bottom
  • Shows: after some seconds (5, 10, 20 or 40; 10 to start with), or when the visitor is about to leave. Or after scrolling down (almost half or most of the page), or only from a link or button pointing at #popup
  • On phones, which have no about-to-leave moment, the leaving pop-up shows after 30 seconds
  • How often: once per visitor (to start with), once a day, or every visit; remembered in the visitor's browser
  • Ask for an email, with its hint, thank-you message and name for the entries; or no email, just a message and a button
  • Text to close (for example No thanks); Escape and a click outside also close it
  • Only one pop-up shows at a time

Sign-ups

  • Each sign-up is an entry in Websites > Form Entries, of kind Newsletter or Pop-up. It holds the email, the name if asked, the page and the time
  • The same spam brakes as forms: a hidden robot field, a 2-second check, and 8 entries per address in 10 minutes
  • With SmartMy Marketing (Growth or Scale): the contact is made or found and tagged Website sign-up. Its email consent is recorded with proof, and it is added to a segment for the site

Who uses it

Website EditorAdds newsletter boxes and pop-ups and reads the sign-ups in Form Entries.
Marketing or office staffFollow the site to hear of each sign-up, and send campaigns from SmartMy Marketing.
VisitorSigns up with an email address, or closes the pop-up.

Where you use it

  • Web: the editor (+ Add section > Contact > Newsletter or Pop-up, and the footer layouts); back office Websites > Form Entries
  • With SmartMy Marketing: Marketing contacts and the segment Website sign-ups: <site name>
  • A confirmation email goes with SmartMy Marketing only. Sending newsletters from SmartMy Website itself is not built (that is SmartMy Marketing)

What you control

Settings

  • Pop-up shows: after 10 seconds to start with
  • How often: once per visitor to start with
  • After scrolling: almost half the page to start with
  • Who is told: the people who follow the site

Notifications

  • Website Form Entry: to the people who follow the site, for each sign-up, at once. It comes by email, in the app, and push for staff signed in to a SmartMy phone app

Works with

SmartMy MarketingSign-ups become Marketing contacts tagged Website sign-up, with their email consent and proof, in a ready segment to send campaigns to (Marketing Growth or Scale).

Questions

Will the pop-up annoy visitors?

You decide how often: once per visitor, once a day, or every visit. Only one pop-up shows at a time, and Escape or a click outside closes it.

Can a button open the pop-up?

Yes. Set Shows to Only from a link or button and point any button at #popup.

Where do the email addresses go?

To Websites > Form Entries. With SmartMy Marketing on Growth or Scale, they also become Marketing contacts with their consent, ready for campaigns.

Can I send the newsletter from SmartMy Website?

No. SmartMy Website collects the sign-ups. Sending campaigns is done in SmartMy Marketing.

Do sign-ups get a confirmation email?

With SmartMy Marketing, yes: they get a link to confirm, and the email opt-in is recorded only when they click it. Without it, they see your thank-you message only.

Related features

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