Sign-ups straight into SmartMy Marketing
With SmartMy Marketing, every newsletter or pop-up sign-up becomes a Marketing contact tagged Website sign-up, in a ready segment. The person confirms by email, and the consent is recorded with its proof.
PLANSEvery plan
The problem it solves
- Newsletter sign-ups sit in a list nobody exports, so nobody ever gets a newsletter.
- Someone downloads the list once a month and imports it into the mailing tool, with mistakes.
- When a customer asks why they get your emails, you cannot show when and where they agreed.
How it works
- Add a Newsletter section or a Pop-up asking for an email to your site, and publish.
- A visitor signs up. The entry is kept under Website > Form Entries as usual.
- With SmartMy Marketing, SmartMy finds the contact by email, or makes one in the site's Entity, and adds the tag Website sign-up.
- The person gets an email with a link to confirm. The email opt-in is recorded when they click it, with its proof.
- The first sign-up makes the segment "Website sign-ups: <site name>". Send a broadcast to it, or start a journey that welcomes each new member.
Everything it does
What becomes a contact
- Newsletter and pop-up sign-ups that give an email
- Other forms stay form entries (with CRM they can become sales leads)
- The contact's name comes from the form when given, else the email
Consent
- An email opt-in, source Form, recorded when the person clicks the link in the confirmation email. The link works for 7 days
- The proof: "Signed up on <site> with <form> (<page>) on <time>; confirmed by the link emailed on <time>"
- Until they confirm, they are in the segment but campaigns do not go to them. Clicking the link again changes nothing
- Recorded in the site's Entity and shown with the contact's consents in SmartMy Marketing
- Each Marketing email still carries an unsubscribe link
The segment
- Made once per site, with one rule: has the tag Website sign-up
- It holds every contact with that tag, so with two sites both segments hold the sign-ups of both
Who uses it
Marketing personSends broadcasts and journeys to the website sign-up segment.
Website EditorPlaces the newsletter section and pop-ups on the site.
VisitorSigns up with their email.
Where you use it
- The published site: Newsletter sections and pop-ups
- Web: Website > Form Entries for each sign-up; SmartMy Marketing for the contact, its consent and the segment
- Not WhatsApp or SMS consent: a sign-up gives email consent only
What you control
Settings
- Newsletter and pop-up: optional name, the email box, button words and thank-you message
- Nothing to switch on: the link starts when SmartMy Marketing (Growth or Scale) is in the same account
Works with
SmartMy MarketingSign-ups become Marketing contacts, ready for broadcasts and journeys once they confirm by email.
Questions
Can we prove someone agreed to our emails?
Yes. The opt-in shows the site, the form, the page, when they signed up and when they confirmed by email, on the contact in SmartMy Marketing.Do sign-ups get WhatsApp messages too?
No. A website sign-up gives email consent only. WhatsApp needs its own opt-in.We have two websites. Are their lists apart?
Not yet. Both use the tag Website sign-up, so each site's segment holds the sign-ups of both.Do contact form entries go to Marketing as well?
No. Only newsletter and pop-up sign-ups do. Contact forms can make CRM leads instead.Do we need SmartMy Marketing for a newsletter section?
No. Without it, sign-ups are kept as form entries in SmartMy Website, and the people who follow the site are told.Related features
BUILDING THE SITEPop-ups and newsletter sign-upsCollect email addresses with a newsletter box on any page or in the footer. Show a pop-up after some seconds, on leaving, after scrolling, or from a button. You choose how often the same visitor sees it, and every sign-up lands in Form Entries.WITH OTHER SMARTMY PRODUCTSForm entries as CRM leadsSet a website form to also make a sales lead. Each entry then arrives in CRM with the name, email, phone and every answer, ready to follow up.BUILDING THE SITEForms with file uploads, steps and conditional questionsBuild contact, enquiry, admission or job forms with file uploads, several steps, and questions that show only after a certain answer. Every entry lands in Websites > Form Entries and the site's followers are told at once. With CRM, an entry can also become a sales lead.ACROSS SMARTMY WEBSITENotificationsSmartMy Website tells your team the moment a form entry, booking, order, return, review or question comes in. Buyers and visitors get their codes, bookings, orders and alerts by email.BUILDING THE SITEVisitor stats without cookiesSee visitors, page views, top pages, sources, devices and form sign-ups. SmartMy counts them itself, with no cookie and no tracking company, so they need no cookie notice.
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