Marketing audiences from renters
With SmartMy Marketing, three audience rules use your rental orders. They are customers renting now, customers whose rental ended in the last days, and customers quoted who never booked. Use them for broadcasts and journeys, such as a review request or a win-back offer.
PLANSFrom GrowthWith SmartMy Marketing
The problem it solves
- A list of last month's renters is exported to a spreadsheet for every campaign.
- Customers who asked for a quote and never booked are never followed up.
- A discount is sent to someone who has a car out with you today.
How it works
- In SmartMy Marketing, make a segment and add a rule: Renting Now, Rented or Quoted, Not Booked. Set In the Last (Days): 30 to start with.
- Combine rules as you like, for example Rented and not Renting Now, with All Rules or Any Rule.
- The segment fills from the rental orders of its Entity and refreshes by itself.
- Send a broadcast to the segment, or start a journey for everyone who joins it.
Everything it does
The three rules
- Renting Now: customers with a car out or called off and not yet back today
- Rented: customers whose rental order ended or closed and was last changed in the last days
- Quoted, Not Booked: customers with a quote made in the last days that is still a quote
- In the Last (Days): 30 to start with; 0 means ever
- Not: turn any rule round, for example everyone not renting now
Who gets the message
- Only the rental orders of the segment's Entity count
- WhatsApp broadcasts go only to people who opted in to WhatsApp; email skips addresses that are blocked or have unsubscribed
- Each contact gets a broadcast once, even if they match two rules
Who uses it
Marketing teamBuilds segments and sends broadcasts and journeys.
OwnerDecides on win-back and review campaigns.
Where you use it
- SmartMy Marketing: segments, broadcasts and journeys
- Not in the Rental menus: the rules are chosen in SmartMy Marketing
What you control
Settings
- Per rule: In the Last (Days), 30 to start with
- Per segment: All Rules or Any Rule, and its Entity
Notifications
- Broadcasts and journey messages are sent by SmartMy Marketing, by email or WhatsApp
Works with
SmartMy MarketingRenting Now, Rented and Quoted, Not Booked become audience rules for segments, broadcasts and journeys.
Questions
How do I ask last month's renters for a review?
Make a segment with Rented in the last 30 days, add Not Renting Now, and start a journey with the review message.Can I reach people who asked for a price and never booked?
Yes. Quoted, Not Booked finds customers with a quote from the last days that is still a quote.Do we need SmartMy Marketing?
Yes. Without it, SmartMy Rental sends only its own booking messages to customers.Related features
CUSTOMERSOnline booking page and website widgetEach Entity gets its own booking page, which also sits inside your website as a widget. Customers find a free car or class, choose cover and extras, give their licence details, book and pay. A booking not paid in time is cancelled and the car freed.CUSTOMERSVIP tiers, preferences and referral commissionsRegular renters move up tiers by what they spent in the last 12 months. Each tier takes a discount off the rent wherever they book. Their preferences and favourite cars sit on their contact, and hotels, concierges and agents who send you customers earn a commission on each rental.CUSTOMERSCorporate accounts with credit limits, own rates and bookersCompanies that rent from you often get a credit account with a limit. They also get their own rate plans and a list of people who may book for them. They can apply online, and you approve with the limit you give.ACROSS SMARTMY RENTALNotificationsOn every plan, customers hear when a hire is confirmed, called off, due back or overdue. They also get check reports, pay links, receipts and fines, and hear when a driver is on the way or a duty starts. Each goes to the in-app inbox and the first of WhatsApp, email or SMS that works, and your staff get to-dos for what needs them.
See your fleet on it.
Tell us how many cars or machines you hire out, from how many depots, and how bookings reach you today. We will set up your fleet with you on SmartMy Rental.