Meta ad campaigns and results, with pause, budget and ad rules
Connect your Meta ad accounts and see every campaign with its spend, reach, clicks and leads, read every 6 hours. Pause, resume and change the daily budget from SmartMy, and let ad rules pause a campaign or tell you when costs run high.
PLANSFrom Growth
Connects once Meta approves SmartMy's Meta app (App Review); tested with you before go-live. Built and tried on our test systems, not yet with a customer's Meta account.
The problem it solves
- Ad spend is checked in Ads Manager once a week, after the money is gone.
- A campaign with a cost per lead three times your target runs all weekend.
- Marketing and the owner look at different numbers in different places.
How it works
- A Marketing Administrator opens Marketing > Ads > Leads and Accounts > Connect Ad Accounts. They log in with Facebook and tick the ad accounts to connect.
- Every 6 hours each account's campaigns (status, objective, budgets, dates) and the last 7 days' results are read. Read Now reads at once.
- Open Ads > Campaigns > Ad Campaigns for each campaign and its Days tab. Or open Ads > Campaigns > Ad Results for spend, leads and clicks by campaign and day.
- Managers press Pause or Resume, or change the daily budget and press Save the Budget on Meta. The change is made on Meta at once.
- Set Ads > Campaigns > Ad Rules for a cost per lead, cost per click, spend or click rate above your limit over the last days. The rule pauses the campaign or only tells a person.
Everything it does
Ad accounts
- Meta (Facebook and Instagram) accounts; Google Ads and LinkedIn are not built
- Name, Account Id, currency, Read On, Access Valid Until; statuses Connected, Connect Again, Problem
- The access lasts about 60 days; a note on the account a week before it ends; Connect Again to log in again
Campaigns and results
- Campaign: name, account, objective, daily and lifetime budget, start, stop, status Running, Paused or Ended
- Days: spend, impressions, reach, clicks and leads per day, as Meta counts them
- Ad Results: a table, a spend chart and a list
- Pause, Resume and Save the Budget on Meta, for managers
Ad rules
- Metric: Cost per Lead, Cost per Click, Spend, Click Rate (%); Above a value; Over the Last (Days): 3
- Action: Only Tell Me (default) or Pause the Campaign; Tell: a person (you, to start with)
- Campaigns: chosen ones, or every running campaign
- Checked after every read, every 6 hours; each check that finds the limit passed writes a note on the campaign and tells the person
- A rule only checks "above", so a low click rate cannot be caught by a rule
Who uses it
Marketing AdministratorConnects ad accounts and connects them again every 60 days.
Marketing ManagerPauses, resumes, sets budgets and writes ad rules.
Owner or directorReads spend and leads without logging in to Meta.
Where you use it
- Web: Marketing > Ads > Campaigns > Ad Campaigns, Ad Results, Ad Rules; Leads and Accounts > Ad Accounts, Connect Ad Accounts
- Not in the phone app: this is done on the web. The SmartMy Marketing app covers chats, contacts, posts, leads and campaigns
What you control
Settings
- Ad rules: Over the Last (Days) 3; Action Only Tell Me; Tell: you
- Read every 6 hours (fixed); Read Now any time
Notifications
- Ad Rule Reached: to the rule's person, in-app and by email, at once; the person can switch off email. The event also has app push, not switched on yet: the SmartMy Marketing app is in testing
Questions
Can I see Google Ads here?
No. Meta ad accounts only; Google Ads and LinkedIn wait for SmartMy's access to their ad systems.Does pausing here pause it on Meta?
Yes. Pause, Resume and the daily budget are changed on Meta at once.How often are numbers updated?
Every 6 hours, for the last 7 days; Read Now reads at once.Why does it ask me to connect again?
Meta's access lasts about 60 days. A week before, a note appears; after, the account shows Connect Again.Related features
SOCIAL AND ADSAd Builder with text written by AIBuild a Meta ad in SmartMy: objective, audience, budget, dates, picture, headline, text and call to action. The AI can write the words, a manager can approve, and the ad is made on Meta paused until you press Start.SOCIAL AND ADSSegments as Meta ad audiencesSend a segment to a Meta ad account as a custom audience for retargeting and lookalikes. Only scrambled emails and phone numbers leave SmartMy, and the audience is brought up to date every day.SOCIAL AND ADSSales sent to Meta's Conversions APIEvery order counted in Revenue by Source is sent to your Meta dataset as a purchase, server to server. Meta can then see which ads lead to real sales.AUDIENCELeads from Facebook, Instagram and Google lead adsLeads from your Facebook and Instagram lead forms, and from Google Ads lead forms by webhook, arrive as contacts with every answer. Each form sends its leads to a list, tags, a journey and a person who calls them.AI AND SELLINGRevenue by sourceEvery confirmed order, online store order and paid chat cart is credited to the customer's last marketing touch. You see which broadcast, sequence, lead ad or chat brought money, not only clicks.
See your inbox and campaigns on it.
Tell us which channels your customers use, how leads reach you and how many people answer them. We will connect a channel with you and run your first journey.