Ad Builder with text written by AI
Build a Meta ad in SmartMy: objective, audience, budget, dates, picture, headline, text and call to action. The AI can write the words, a manager can approve, and the ad is made on Meta paused until you press Start.
PLANSFrom Growth
Connects once Meta approves SmartMy's Meta app (App Review); tested with you before go-live. Built and tried on our test systems, not yet with a customer's Meta account.
The problem it solves
- Ads Manager has too many screens for a small team, so ads are not run at all.
- An ad goes live with a wrong offer and nobody signed it off.
- Writing three versions of ad text takes an afternoon.
How it works
- Open Marketing > Ads > Campaigns > Ad Builder > New, for example "Holiday leads, Downtown". Choose the ad account, Facebook page and objective.
- Set the audience: countries, cities, ages (18 to 65), gender, and the audience in words. Set the daily budget (500 to start with) and dates.
- Add the picture, headline, text, link and call to action. Or press Write with AI for the headline, the text and two more versions in the notes.
- If it must be checked, tick Needs Approval and press Send for Approval. It waits in the Ad approval chain.
- Press Publish to Meta: the campaign, ad set, creative and ad are made on Meta, paused. Press Start to spend the budget, and Pause to stop.
Everything it does
The ad
- Objective: Leads, Visits to a Website, Sales, Messages / Engagement, Awareness
- Lead ads need the Meta Lead Form Id
- Call to Action: Learn More (default), Shop Now, Sign Up, Contact Us, Book Now, Get Offer, Send WhatsApp Message, Apply Now
- Picture, Headline, Text, Link
Audience and budget
- Countries: two-letter codes (IN to start with); Cities: Meta city keys, optional
- Age From 18, Age To 65; Gender: Everyone, Men or Women
- Audience in Words: kept with the ad; Meta's Advantage+ audience finds people itself
- Daily Budget: 500 in the account's currency to start with; start and stop dates
Publishing
- Checks first: a picture, headline and text, a lead form for lead ads, a link, a sane budget and ages, approval when needed
- States: Draft, Waiting for Approval, Approved, On Meta (Paused), Running, Problem, Rejected
- The ids made on Meta and any problem are on the On Meta tab; Back to Draft after a problem
- The campaign then appears in Ads > Campaigns > Ad Campaigns
- An ad with the Sales objective is optimised for link clicks; optimising for purchases is not built
Write with AI
- Writes the headline and text from the objective, link and audience words, and suggests ages and the audience
- Two more versions of the text go in the notes
- Uses your AI allowance
Who uses it
Marketing UserBuilds ads and writes or generates the text.
Marketing ManagerApproves ads and starts or pauses them.
Where you use it
- Web: Marketing > Ads > Campaigns > Ad Builder
- Web: Approvals, for approvers
- Not in the phone app: this is done on the web. The SmartMy Marketing app covers chats, contacts, posts, leads and campaigns
What you control
Settings
- Countries: IN; ages 18 to 65; Gender: Everyone
- Daily Budget: 500
- Call to Action: Learn More
- Needs Approval: off per ad
Approvals
- Ad: one chain per Entity; Marketing Managers by default, or the levels you add. Requester May Approve is on, so whoever made the ad may decide it at a level they approve
Notifications
- Approvers get a to-do for each ad waiting; no separate notification event
Questions
Does publishing start spending?
No. The ad is made on Meta paused. Spending starts only when you press Start.Can I target by interests?
You describe the audience in words, and Meta's Advantage+ audience finds the people. Countries, cities, ages and gender are set exactly.Must every ad be approved?
Only ads with Needs Approval ticked. Those cannot be published until the Ad chain approves them.Can the AI write in Hindi or Tamil?
It writes from what you give it; give the objective and audience words in the language you want and check the result.Related features
SOCIAL AND ADSMeta ad campaigns and results, with pause, budget and ad rulesConnect your Meta ad accounts and see every campaign with its spend, reach, clicks and leads, read every 6 hours. Pause, resume and change the daily budget from SmartMy, and let ad rules pause a campaign or tell you when costs run high.SOCIAL AND ADSSegments as Meta ad audiencesSend a segment to a Meta ad account as a custom audience for retargeting and lookalikes. Only scrambled emails and phone numbers leave SmartMy, and the audience is brought up to date every day.AUDIENCELeads from Facebook, Instagram and Google lead adsLeads from your Facebook and Instagram lead forms, and from Google Ads lead forms by webhook, arrive as contacts with every answer. Each form sends its leads to a list, tags, a journey and a person who calls them.SOCIAL AND ADSAI pictures in your brand kitDescribe the picture you need and the AI makes it in your brand's colours and style. It comes in the sizes you choose for feed, portrait, stories and wide. The pictures are added to your social post.ACROSS SMARTMY MARKETINGApproval chainsSocial posts and Meta ads that need a second pair of eyes wait in an approval chain before they go out. To start with a Marketing Manager approves. Add levels, conditions and the client's own people; every decision is kept with who made it and why.
See your inbox and campaigns on it.
Tell us which channels your customers use, how leads reach you and how many people answer them. We will connect a channel with you and run your first journey.