Segments as Meta ad audiences
Send a segment to a Meta ad account as a custom audience for retargeting and lookalikes. Only scrambled emails and phone numbers leave SmartMy, and the audience is brought up to date every day.
PLANSFrom Growth
Connects once Meta approves SmartMy's Meta app (App Review); tested with you before go-live. Built and tried on our test systems, not yet with a customer's Meta account.
The problem it solves
- Customer lists are exported to a spreadsheet and uploaded by hand, then never updated.
- Ads keep showing to people who already bought.
- Raw customer phone numbers and emails end up in files on laptops.
How it works
- Make the segment first, for example "Bought in the last 90 days" (Audience > Contacts and Lists > Segments).
- A Marketing Manager opens Marketing > Ads > Campaigns > Ad Audiences > New, picks the Segment and the Ad Account, and presses Send Now.
- The segment is refreshed and a custom audience is made in the ad account. Each person's email and phone are sent as SHA-256 hashes.
- Every day the audience is sent again: people who joined the segment are added, people who left it are removed.
- Use the audience in Meta for retargeting, or to make a lookalike audience.
Everything it does
The audience
- Name, Ad Account (Meta), Segment
- Audience Id, People Sent, Sent On, and the last problem
- Sent in batches of 10,000
What leaves SmartMy
- Only SHA-256 hashes of the email (lower-case, trimmed) and the phone (digits with the country code)
- A 10-digit number gets the contact's country code, or 91 when the contact has no country
- Names, addresses and other data are not sent
Good to know
- People who opted out of email or WhatsApp with your Entity, and blocked addresses, are never sent; Do Not Contact is not read here
- Updated once a day, or with Send Now
Who uses it
Marketing ManagerMakes the audiences and decides which segments go to Meta.
Marketing UserBuilds the segments behind them.
Where you use it
- Web: Marketing > Ads > Campaigns > Ad Audiences
- Meta: the custom audience in your ad account
- Not in the phone app: this is done on the web. The SmartMy Marketing app covers chats, contacts, posts, leads and campaigns
What you control
Settings
- Sent again every day (fixed)
Notifications
- None; a problem is written on the audience
Questions
Do you send our customer list to Meta?
Only scrambled (SHA-256) emails and phone numbers, as Meta requires. Names and other details stay in SmartMy.Are people removed when they leave the segment?
Yes. The daily update removes them from the audience.Can I keep out people who opted out?
They are left out by themselves: people who opted out with your Entity and blocked addresses are never sent. To send only people who agreed, add an Opted In On rule.Does it work with Google Ads?
No. Meta ad accounts only.Related features
AUDIENCESegments on fields and behaviourPick people by what they are and what they did. Use tags, lists, consent, emails opened or clicked, chats, broadcasts read, forms sent, pages viewed and purchases. Segments refresh every hour and feed journeys, broadcasts and Meta ad audiences.SOCIAL AND ADSMeta ad campaigns and results, with pause, budget and ad rulesConnect your Meta ad accounts and see every campaign with its spend, reach, clicks and leads, read every 6 hours. Pause, resume and change the daily budget from SmartMy, and let ad rules pause a campaign or tell you when costs run high.SOCIAL AND ADSSales sent to Meta's Conversions APIEvery order counted in Revenue by Source is sent to your Meta dataset as a purchase, server to server. Meta can then see which ads lead to real sales.AUDIENCECustomer value groups, churn risk and the next orderEvery night each customer with orders gets an RFM score and a value group, such as Champions or At Risk. They also get a churn risk from how late they are against their usual gap. Then the date their next order is expected and the channel they answer on most.SOCIAL AND ADSAd Builder with text written by AIBuild a Meta ad in SmartMy: objective, audience, budget, dates, picture, headline, text and call to action. The AI can write the words, a manager can approve, and the ad is made on Meta paused until you press Start.
See your inbox and campaigns on it.
Tell us which channels your customers use, how leads reach you and how many people answer them. We will connect a channel with you and run your first journey.