Sales sent to Meta's Conversions API
Every order counted in Revenue by Source is sent to your Meta dataset as a purchase, server to server. Meta can then see which ads lead to real sales.
PLANSFrom Growth
Connects once Meta approves SmartMy's Meta app (App Review); tested with you before go-live. Built and tried on our test systems, not yet with a customer's Meta account.
The problem it solves
- Meta sees clicks and leads but not the sales that came days later on WhatsApp or at the counter.
- Ad delivery learns from cheap clicks instead of buyers.
- Browser pixels miss sales that never pass through your website.
How it works
- Set up Revenue by Source, so orders are counted.
- A Marketing Administrator opens the ad account, ticks Send Sales to Meta and types the Dataset / Pixel Id.
- From then on, every counted order with an amount and a customer is sent to Meta as a Purchase right after it is saved.
- Each event carries a scrambled email and phone, the amount, the currency and the order id. Meta matches it to people who saw your ads.
- If Meta refuses an event, a note on the ad account names the sale and the reason.
Everything it does
What is sent
- Event Purchase, its time, source system_generated, and an event id from the order, so a repeat is not counted twice
- SHA-256 hashes of the email and the phone digits; no names
- Amount, the Entity's currency and the order number
Which orders
- Orders credited in Revenue by Source: Sales orders, online store orders and paid chat carts
- Only orders with an amount above 0 and a customer
- Sent to every connected ad account of the same Entity that has Send Sales to Meta ticked and a dataset id
Who uses it
Marketing AdministratorTurns it on and enters the dataset id.
Marketing ManagerReads results in Meta and in Revenue by Source.
Where you use it
- Web: Marketing > Ads > Leads and Accounts > Ad Accounts > the account (Send Sales to Meta, Dataset / Pixel Id)
- Meta: Events Manager of your dataset
- Not in the phone app: this is done on the web. The SmartMy Marketing app covers chats, contacts, posts, leads and campaigns
What you control
Settings
- Send Sales to Meta: off until you tick it
- Dataset / Pixel Id: empty until you type it
Notifications
- None; refused events are noted on the ad account
Questions
Do I need a pixel on my website?
You need a Meta dataset (pixel) id. Sales are sent from SmartMy's server, so they arrive even when the sale never touched your website.Is customer data shared?
Only scrambled (SHA-256) email and phone, with the amount, currency and order id. Names are not sent.Will Meta then optimise my ads for purchases?
Meta gets the sales. Ads built in SmartMy's Ad Builder with the Sales objective are still optimised for link clicks; optimising for purchases is not built there.Are counter sales sent?
Only orders that Revenue by Source counts: Sales orders, online store orders and paid chat carts.Related features
AI AND SELLINGRevenue by sourceEvery confirmed order, online store order and paid chat cart is credited to the customer's last marketing touch. You see which broadcast, sequence, lead ad or chat brought money, not only clicks.SOCIAL AND ADSMeta ad campaigns and results, with pause, budget and ad rulesConnect your Meta ad accounts and see every campaign with its spend, reach, clicks and leads, read every 6 hours. Pause, resume and change the daily budget from SmartMy, and let ad rules pause a campaign or tell you when costs run high.SOCIAL AND ADSSegments as Meta ad audiencesSend a segment to a Meta ad account as a custom audience for retargeting and lookalikes. Only scrambled emails and phone numbers leave SmartMy, and the audience is brought up to date every day.AI AND SELLINGShopify, WooCommerce and Magento storesConnect your Shopify, WooCommerce or Magento store. Its products become products to sell in chat. Its customers and orders come in, so journeys can thank, follow up and win back each buyer.AI AND SELLINGChat carts and payment links, and quotations from themMake a cart in the customer's conversation and send a payment link in the same chat. When the payment comes in, the cart is marked paid and the customer is thanked there. With Sales or SmartMy Trade, the cart becomes a quotation, an order and an invoice.
See your inbox and campaigns on it.
Tell us which channels your customers use, how leads reach you and how many people answer them. We will connect a channel with you and run your first journey.