Email addresses checked before sending
Before a sequence emails someone, their address is checked. It catches not an address, a domain that takes no mail, a throwaway domain or a role address like info@. Bad ones are skipped by default, so your mailboxes do not collect bounces.
PLANSFrom Growth
The problem it solves
- A bought list bounces at 15 % and the mailbox lands in spam for months.
- Mail to info@ and sales@ reaches a shared box nobody reads.
- Throwaway addresses from a form fill up the list.
How it works
- On a sequence, set Before Emailing: Send to All, Skip Bad Addresses (the default) or Skip Bad and Risky Addresses.
- When people enter the sequence, their addresses are checked. Each email step checks again if the address has changed.
- A skipped person is logged with why, such as 'The domain takes no mail'.
- To check ahead, press Verify Emails on a lead list, or select contacts and choose Action > Verify Emails. A message shows how many are good, risky and bad.
Everything it does
The result
- Bad: not an email address, or the domain takes no mail
- Risky: a throwaway domain (20 known ones), a role address (info@, sales@, support@, hr@ and others), or a domain that did not answer
- Good: the rest; common free mail domains are taken as good
- On the contact: Email Check, Email Check Says, the address checked and when
When addresses are checked
- When a person enters a sequence or journey that sends email, unless it is set to Send to All
- At each email step, if the address changed since the last check
- Verify Emails on a lead list, or on contacts selected in the list
How it checks
- The address's form, then the domain's mail (MX) records, else its A records
- Only the domain is looked up, through a public DNS service; the address itself is not sent anywhere
- Filters Bad Email and Risky Email in the contacts list
Who uses it
Marketing UserChecks lists before a campaign and chooses what each sequence skips.
Sales developmentCleans bad addresses out of lead lists.
Where you use it
- Web: the sequence's Before Emailing field, Verify Emails on lead lists and in Marketing > Audience > Contacts and Lists > Contacts
- Not in the phone app: this is done on the web. The SmartMy Marketing app covers chats, contacts, posts, leads and campaigns
What you control
Settings
- Before Emailing on each sequence or journey: Skip Bad Addresses
Questions
Does it test whether the mailbox exists?
No. It checks the address's form and whether the domain takes mail. Probing a mailbox or catch-all domains needs a paid checking service, which is not built.Do broadcasts use it?
The skip setting is on sequences and journeys. Run Verify Emails on contacts before a large email broadcast and use the Bad Email filter.Is it in Starter?
No. Email checks start in Growth.Are gmail.com addresses checked?
Their form is checked; common free mail domains are taken as able to receive mail.Related features
AUDIENCELead lists from Excel or CSV, every column a merge fieldImport a lead list from Excel or CSV. Name, company, phone and city fill the contact. Every other column, such as industry or pain point, is kept per person to use in your emails and messages.AUDIENCEDo-not-contact addresses and domainsKeep a list of email addresses and whole domains your outreach must never email: existing customers, competitors, people who asked. People who unsubscribe are added by themselves.OUTREACHEmail sequences over many mailboxes, with tracking and one-click unsubscribeCold and warm outreach as plain, personal emails. Each sequence sends from a pool of your mailboxes, a little at a time. It keeps follow-ups in the same thread and stops for a person when they reply. Every email carries an unsubscribe link and the one-click unsubscribe header.OUTREACHMailboxes with a domain check, ramp-up and bounce pauseConnect your own sending mailboxes over SMTP and IMAP, and check the domain's SPF, DKIM, DMARC and MX records. Let each new mailbox send a little more every day. A mailbox stops by itself when too many of its emails bounce.OUTREACHInbox placement testsSend the same email from each of your mailboxes to your own test accounts at Gmail, Outlook and other providers. Within the hour you see inbox, spam or not arrived.
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