Renters, tenants, enquiries and owners as segments, with SmartMy Rental and Lease
With SmartMy Rental or SmartMy Lease, your segments can use their records. Reach renters, tenants, leases ending soon, open and lost enquiries, and owners.
PLANSFrom Growth
The problem it solves
- Renewal offers go out late because nobody pulled the list of leases ending next quarter.
- People who asked for a price and never booked are never asked again.
- Last month's renters are not asked for a review or offered a return discount.
- Lists are exported from one system and imported into another, and are stale by the time you send.
How it works
- In SmartMy Marketing, open Audience > Contacts and Lists > Segments > New and add a rule. The Rental and Lease rules sit in the Rule list with the others.
- Pick a rule, such as Lease Ending, and set In the Last (Days): 30 to start with. For most rules it is how far back to look; for Lease Ending it is how far ahead.
- Combine rules with All Rules or Any Rule, and tick Not to leave people out, such as Rented and Not Renting Now.
- Refresh to see the members. The segment refreshes every hour, and before each broadcast that uses it.
- Send a broadcast to it, or start a journey on People in a Segment so each new member is enrolled.
Everything it does
Rules from SmartMy Rental (and every rental order)
- Renting Now: customers with an item out or called off
- Rented: rental orders ended or closed and last changed within the days
- Quoted, Not Booked: a quote made within the days that is still a quote
- With SmartMy Lease these also pick up leases, memberships and stays, which are rental orders underneath
Rules from SmartMy Lease
- Tenants Now: the tenant and joint tenants of a running lease
- Lease Ending: a confirmed or running lease ending within the days, with no renewal yet (90 days when the days are 0)
- Past Tenants: leases ended or closed whose end was within the days
- Open Enquiries, Lost Enquiries, and Viewed, No Decision (a viewing done, the enquiry still open)
- Property Owners (a share of a unit today) and Owners Under Management (a running management agreement)
Each rule
- Searches only the segment's Entity
- In the Last (Days): 30 to start with; 0 means ever
- Not turns any rule round
Who gets the message
- WhatsApp broadcasts and steps go only to people who opted in to WhatsApp; the others are listed with the reason
- Email goes to people with an address who have not unsubscribed or been blocked; each email has an unsubscribe link
- Each contact gets a broadcast once, even if they match two rules
Who uses it
Leasing or rental managerPicks who to reach: leases ending, lost enquiries, last month's renters.
Marketing ManagerBuilds the segments and sends the broadcasts and journeys.
Where you use it
- Web: Marketing > Audience > Contacts and Lists > Segments, Campaigns > Broadcasts and Journeys
- Not inside Rental or Lease: segments are made and sent from SmartMy Marketing; Rental and Lease supply the people
What you control
Settings
- Per rule: In the Last (Days), 30 to start with; Not
- Per segment: All Rules or Any Rule; the Entity
Works with
SmartMy RentalRenting Now, Rented, and Quoted, Not Booked from your rental orders.
SmartMy LeaseTenants, leases ending, past tenants, enquiries, viewings and owners.
Questions
Can I send renewal offers to leases ending in 60 days?
Yes. Add a Lease Ending rule with In the Last (Days) set to 60. Leases already renewed are left out.How do I ask last month's renters for a review?
Make a segment with Rented in the last 30 days and Not Renting Now, and start a journey with the review message.Will tenants who did not agree to WhatsApp get a broadcast?
No. WhatsApp goes only to people who opted in; the others are listed as not sent with the reason.Can one Entity see another Entity's tenants?
No. Each rule searches only the Entity of the segment.Related features
AUDIENCESegments on fields and behaviourPick people by what they are and what they did. Use tags, lists, consent, emails opened or clicked, chats, broadcasts read, forms sent, pages viewed and purchases. Segments refresh every hour and feed journeys, broadcasts and Meta ad audiences.CAMPAIGNSBroadcasts on WhatsApp and email, at a set speed, with follow-upsSend one approved WhatsApp template or one email to a whole audience, now or at a set time. The speed keeps within your number's limit and your mail server's rate. Afterwards, follow up only the people who did not read, click or reply.CAMPAIGNSJourneys: triggers, waits, If / Else, tags, tasks and goalsAutomate what happens after someone enters. Wait, send an email or WhatsApp message, and branch on a reply or a tag. Tag people, give someone a task, and end at your goal.AUDIENCEConsent per contact, channel and Entity, with STOP and STARTEvery opt-in and every withdrawal is kept per person, channel and Entity, with where it came from and its proof. STOP in a chat or an unsubscribe click is recorded by itself, and WhatsApp marketing goes only to people who said yes.WITH OTHER SMARTMY PRODUCTSThe AI agent finds homes and books viewings, with SmartMy LeaseWith SmartMy Lease, the AI agent in your chats searches your published listings. It notes what a person wants as an enquiry and books a viewing when the agent is free.
See your inbox and campaigns on it.
Tell us which channels your customers use, how leads reach you and how many people answer them. We will connect a channel with you and run your first journey.