Broadcasts on WhatsApp and email, at a set speed, with follow-ups
Send one approved WhatsApp template or one email to a whole audience, now or at a set time. The speed keeps within your number's limit and your mail server's rate. Afterwards, follow up only the people who did not read, click or reply.
PLANSEvery plan
Email broadcasts are built and tried on our test systems. WhatsApp broadcasts connect once Meta approves SmartMy's Meta app; tested with you before go-live.
The problem it solves
- A festival offer goes to 8,000 numbers at once, Meta flags the number and half the messages fail.
- The same customer is on three lists and gets the offer three times.
- Numbers that never agreed to WhatsApp offers get them anyway.
- There is no simple way to send a reminder only to those who did not open the first message.
How it works
- Open Marketing > Campaigns > Broadcasts > New, for example "Festive offer", and choose WhatsApp or Email.
- For WhatsApp, pick the number and an approved template. For email, write the subject and the email in the designer, with merge fields such as {{first_name}}.
- Build the audience from lead lists, tags, a contacts filter and chosen people (segments from Growth), and leave out people by tag. Each person, number or address gets it once.
- Set Send At (empty: when you press Send) and Messages a Minute (60 to start with), then press Send.
- People who may not get it stay on the list as Not Sent with the reason. The first batch goes at once and the rest every 5 minutes at your speed.
- When it is sent, read the numbers at the top and press Follow Up. Choose Did Not Read, Did Not Click or Did Not Reply for a new draft to only those people.
Everything it does
Audience
- Lead Lists, Tags, a Contacts Filter and Chosen People, in any mix; Growth adds Segments, refreshed just before sending
- Leave Out Tags removes people
- Each person once; WhatsApp numbers are matched on the last ten digits, emails on the address
- Everyone in it is a contact of the broadcast's Entity, or a shared one with no Entity; an agency client reaches only its own
- At most 200,000 people a broadcast
Who is left out
- WhatsApp: no mobile number, or no WhatsApp opt-in given to the broadcast's Entity
- Email: no email address, a blocked address, unsubscribed from email, or on Do Not Contact
- Each is kept as Not Sent with the reason, so you see how many and why
Sending
- Send At, or at once; Messages a Minute: 60; the sender runs every 5 minutes
- Email From: Name <address>; empty, the Entity's email under its Marketing Sender Name
- Email: tracked links, an unsubscribe line at the end and the one-click unsubscribe header
- Broadcasts do not follow sending hours: they go at Send At
- States: Draft, Scheduled, Sending, Sent, Cancelled; Back to Draft before it starts; Stop while sending
Results
- On the broadcast: People, Sent, Read (WhatsApp), Clicked (email), Replied, Not Sent; each opens the people behind it
- Per person: Waiting, Sent, Delivered, Read, Failed or Not Sent, with the reason, clicked, replied and the version
- Replied counts a WhatsApp answer after the broadcast; replies to an email broadcast go to the sender's mailbox and are not counted
- Campaigns > Broadcast Results: everyone of every broadcast, grouped by broadcast, status, version or reason
Follow-ups
- Follow Up: Did Not Read (WhatsApp), Did Not Click (email), Did Not Reply (WhatsApp)
- Each makes a new draft "(follow-up)" with only those people as Chosen People; change the text and send
- Scale: A/B versions of a broadcast, tested on a share before the winner goes to the rest
Who uses it
Marketing UserMakes, sends and follows up broadcasts.
Marketing ManagerReads results across broadcasts and deletes old ones.
Marketing AdministratorConnects the number and gets the templates approved.
Where you use it
- Web: Marketing > Campaigns > Broadcasts and Broadcast Results
- WhatsApp and email: the messages reach people from your number or address
- The SmartMy Marketing app: results, Send a draft and Cancel; made and changed on the web (in testing, not in the app stores yet)
What you control
Settings
- Messages a Minute: 60
- Send At: empty (send when you press Send)
- From: the Entity's email under the Marketing Sender Name
Notifications
- No event for a broadcast itself; with A/B testing (Scale), A/B Test Decided, Broadcast to the owner
Questions
Will people who never opted in get my WhatsApp broadcast?
No. They stay on the list as Not Sent, reason No WhatsApp opt-in. Email goes to anyone with an address who has not unsubscribed or been blocked.Can I call a broadcast back?
No. You can Stop it while it is sending; people not reached yet will not get it. Messages already sent stay sent.How fast does it go?
At the Messages a Minute you set, 60 to start with. Lower it for a new number or a small mail server.Can I send only to those who did not read the first one?
Yes. Follow Up: Did Not Read makes a new draft for only those people.Does a broadcast wait for office hours?
No. It goes at Send At. Set the time you want, or use a journey for sending hours.Related features
OUTREACHWhatsApp templates and Meta's approvalWrite your WhatsApp templates in SmartMy, with parameters, a header and buttons, and send them to Meta for approval from the number. Approved templates are what sequences, journeys, broadcasts and the inbox send outside the 24-hour window.OUTREACHWhatsApp opt-in word, link and QR codeGive each WhatsApp number an opt-in word. Whoever sends it from your QR code, wa.me link or ad is opted in to WhatsApp marketing. Their message is kept as proof, and they get your reply.AUDIENCESegments on fields and behaviourPick people by what they are and what they did. Use tags, lists, consent, emails opened or clicked, chats, broadcasts read, forms sent, pages viewed and purchases. Segments refresh every hour and feed journeys, broadcasts and Meta ad audiences.CAMPAIGNSA/B tests on emails, WhatsApp steps and broadcasts, with the winner sentTry up to five versions of an email, a WhatsApp template or a broadcast. Split people evenly or by shares, or test first and send the winner to everyone after. You get a plain verdict on how sure the result is.CAMPAIGNSJourneys: triggers, waits, If / Else, tags, tasks and goalsAutomate what happens after someone enters. Wait, send an email or WhatsApp message, and branch on a reply or a tag. Tag people, give someone a task, and end at your goal.AUDIENCELead lists from Excel or CSV, every column a merge fieldImport a lead list from Excel or CSV. Name, company, phone and city fill the contact. Every other column, such as industry or pain point, is kept per person to use in your emails and messages.
See your inbox and campaigns on it.
Tell us which channels your customers use, how leads reach you and how many people answer them. We will connect a channel with you and run your first journey.